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SuperCasino Estonia launched by TG Lab

New Betsson Group Estonian facing operator launched by TG Lab

In the past week the Betsson Group have furthered their geographical reach with the launch of aimed specifically at the Estonian marketplace. With SuperCasino being launched on behalf of Betsson by TG Lab, a thriving omni-channel iGaming software solutions provider. is the second Betsson Group Pay N Play brand launched using the expertise of TG Lab. Over the past four years a highly successful partnership has developed between both companies owing to multiple projects in the Nordics, Germany, Lithuania, Germany, Finland, Malta and now Estonia.

Ugnius Simelionis TG Lab CEO said: “We have an excellent relationship with Betsson and we’re thrilled to be working together to launch the Pay N Play solution for Estonia’s SuperCasino brand.”

“Our flexible technology provides operators with the perfect platform to accelerate growth and we’re certain it will deliver strong results.”

TG Lab provides modern and robust sportsbook and iGaming platforms for leading regulated operators across Europe.

Speed to market of localized solutions is vital and a modular approach ensures this commitment delivers unceasingly. The TG Lab service also includes proprietary modules, which meet demand for Land based and online verticals.

Kaido Ulejev, Commercial Director CEECA, notes that Betsson Group has wide-ranging experiences in implementing a multi-brand strategy in various markets, and believes that launching a new brand in Estonia alongside Betsafe was the next logical development for the operator.

With Ulejev commenting: “Even in a relatively small market such as Estonia, our consumers form part of different segments. These segments are unique, and we needed to launch a new brand in order to address a particular group.”

“The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible and TG Lab helped us to combine the modern Pay N Play solution approach with a localized product.” 

About TG Lab

TG Lab is a fast expanding omni-channel iGaming software solutions provider. The business provides a robust iGaming platform and bespoke development capabilities.

The company focuses on delivering market-leading software and localized solutions for iGaming’s standout companies and start-ups including the likes of Betsafe, Tonybet, Bet Bonanza and many others.


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Simon Wright

Simon has been working within the iGaming Industry for some 20 years now. Whereby he has built up a wealth of knowledge in this area during this time. As well as being a main contributor for Casino Gazette, Simon also writes and reports for

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