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TVBET bets on GrooveGaming to stimulate additional rapid growth

Live-games provider, TVBET, has secured advanced aggregator GrooveGaming as a content partner, giving TVBET a growth boost on the back of this latest deal which will add further differentiation in a competitive marketplace. The news comes after a busy start to the year by GrooveGaming, which recently revealed several new partnerships.

GrooveGaming has had a purple patch over the last year announcing a multitude of new partnerships as the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, ALEA and Quickfire, amongst others.

GrooveGaming’s powerful content platform includes over 2500 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has been hitting the headlines over the last 18-months, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and focusing on high-quality customer service, together with what remains an unrivalled set of technology tools that operators can use to improve productivity and bottom-line performance.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

TVBET’s fast live-games include popular and well-known TV, lottery and card games with a modern twist and in a live format, creating a unique portfolio comprised of KENO, Poker- Bet, Backgammon, 21Bet, Wheel of Fortune, and JokerBet. In an impressively short amount of time, TVBET has become one of the leading global players in the vertical, bolstered by compelling game features like 3-level jackpots, cashback, and bonuses.

TVBET’s all-in-one product is designed in the form of fast live games where all the events are hosted by charming presenters. A single game lasts around three minutes, during which people can place their bets live or in advance on up to ten future events. TVBET is now broadcasting 11 live dealer games in ultra-high-definition, twenty-four hours a day.

TVBET has captured a significant market share in the niche of fast live-games for bookmakers and casino operators. In 2019, the TVBET team has received accolades from numerous organisations in Europe, such as the BEGE Expo, AGE, LoginCasino Awards, and were recently shortlisted in several categories at the SBC Awards and Global Gaming Awards.

Peter Korpusenko, CEO of TVBET said: “TVBET games are available through more than 100 partners across Europe, Africa, Asia and Latin America, and we are delighted to reach terms with the world’s fastest-growing aggregator in GrooveGaming. While TVBET is a trendsetter for live-games, GrooveGaming has impressive strength-in-depth across multiple categories, so we feel we are a very good match together.” 

Yahale Meltzer, COO at GrooveGaming said: “Innovation and game-changing technology are staples in the business mix at GrooveGaming, helping us to secure a string of successes in recent months. This partnership with TVBET, whose phenomenal growth in live-games mirrors our own, is an exciting step as we continue our growth strategy.”

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Simon Wright

Simon has been working within the iGaming Industry for some 20 years now. Whereby he has built up a wealth of knowledge in this area during this time. As well as being a main contributor for Casino Gazette, Simon also writes and reports for

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