Rightlander targets Bulgarian and Portuguese iGaming markets

The leaders in the iGaming Compliance field Rightlander, have today  announced that they have launched their product in Bulgaria and Portugal.

Operators targeting players in these two countries can bolster their compliance efforts with access to the complete range of Rightlander.com products including the Affiliate Landing Page Tracker, PPC Brand Bidding Tool, Proactive Affiliate Finder,  Compliance Live and Fast Start.

Rightlander.com’s Affiliate Compliance Tracker scans any website and builds a list of all the locations where an operator’s brands are mentioned and/or linked to.

It follows each link to its final destination on the website, takes a screenshot and stores it in a personal library. This allows operators to have complete oversight of the affiliates linking to their brands.

The technology also allows operators to set compliance violation events. When these occur they will automatically be notified allowing them to react and resolve instantly.

In addition, operators in Portugal and Bulgaria will also be able to use Rightlander’s PPC Brand Bidding Tool to monitor activity relating to keywords including their brand names.

The tool scans Google Ads and monitors PPC activity with data collected at various points during a 24-hour period, capturing information relating to time-sensitive PPC campaigns including day-parted ads.

Ian Sims, founder of Rightlander, said: “Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories.”

“Portugal’s iGaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering”

For more details, please contact Andy Parsons at [email protected]