Greentube the interactive division of Novomatic the power house developer of land based casino and slot games, have announced their entry into the regulated Ukrainian market in deal reached with the operator First Casino.
In an announcement released yesterday, Greentube have confirmed that First Casino will now have access to their casino game portfolio. Whereby customers at players at First Casino will be given access to the likes of Diamond Link™: Mighty Elephant and Diamond Link™: Mighty Sevens as well as classic content including Book of Ra™, Sizzling Hot deluxe™ and Lucky Lady’s Charm™.
With the announcement from Greentube adding further: “The partnership represents Greentube’s first integration with a local licence holder in Ukraine, a country that is viewed as a key territory in Eastern Europe following the legalisation of its online gaming market earlier this year.”
First Casino is owned and operated by Nubula Games and has established itself as one of the leading operators in the Ukrainian marketplace.
A marketplace that is seen as more important by operators, a fact borne out earlier this week with the announcement that the operator VBet have become the ‘Title Partner’ of the Ukrainian Football Cup.
Commenting on the news Opher Ben Zvi, Key Account Manager for Ukraine at Greentube, said: “The online gaming market in Ukraine is one rich with potential and we are delighted to have further expanded our presence into the country with this partnership.”
“Having established itself in the newly regulated market with its strong brand and emphasis on responsible gaming.”
“First Casino represents a perfect ally as we introduce Ukraine’s players to our portfolio of content which has proven popular with customers all over the world.”
Zvi’s commented were added to by First Casino’s Chief Financial Officer Maistrenko Andrii, who said: “Greentube’s content has a deserved reputation for providing a popular blend of land-based appeal with fresh, exciting titles developed specially for the online market.”
“This is an exciting time both for First Casino and the burgeoning online gaming market in Ukraine as a whole and this deal will help further establish our reputation as a brand synonymous with a quality playing experience.”