Multi-Platform casino provider EveryMatrix have announced a partnership with Swedish company Wiraya, the mobile acquisition marketing company. The deal agreed will bring together EveryMatrix’s premium offering and client network with Wiraya’s Mobile Customer Activation solution.
Commenting on the new partnership and how EveryMatrix will benefit from the deal signed with Wiraya, Kiril Nestorovski, Head of Sales at EveryMatrix, said: “EveryMatrix has always strived to offer the very best technology available to its clients and the new partnership with Wiraya will support us in our efforts. By using Wiraya’s solution across the player lifecycle, we can now facilitate superior player engagement to our operators.”
“One of our fundamentals is to always be a flexible and agile partner to our clients across sports and casino, which means that we have a responsibility to find or develop the best solutions available for their needs.”
While Patrik Eriksson for Wiraya, commented: “Wiraya has some ambitious growth plans, and to achieve these objectives, strategic partnerships with some of the biggest brands in the industry will be key.”
“From the beginning of our discussions, EveryMatrix recognised the potential value here for their customers, as all major operators are now really understanding the benefits of focussing on customer experience. This means taking active steps to engage with players throughout the entire player lifecycle, to address the critical challenge of customer loyalty.”