iGaming News

Greentube and Playtech in Strategic Distribution Agreement

Casino software powerhouses join forces in distribution agreement

Greentube the interactive division of casino software giants Novomatic and their peers in the online space Playtech, have reached an agreement which will see Playtech distribute Greentube’s premium online casino content to their operators.

As a result, licensed operators of Playtech which currently do not have a licensing agreement with Greentube, will now have available to add to their game portfolio, titles such as Book of Ra Deluxe and Lady Luck’s Charm. In addition access to new releases from Greentube, including popular games like Mighty Elephant, will also be made available in this ground breaking deal.

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Michael Bauer, Chief Games Officer at Greentube, speaking about the tie in with Playtech, said: “Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets.”

With Bauer further adding: “We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”

Playtech’s Chief Operating Officer speaking about the distribution deal with Greentube commented: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace.”

“These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans.”

“Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”

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Simon Wright

Simon has been working within the iGaming Industry for some 20 years now. Whereby he has built up a wealth of knowledge in this area during this time. As well as being a main contributor for Casino Gazette, Simon also writes and reports for Casinomeister.com.

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