SkillOnNet, the platform provider behind some of the biggest online casino brands in the world, will make its greatly anticipated US market debut in New Jersey after completing a market access deal with Caesars Entertainment pending regulatory approval.
The deal will allow SkillOnNet to launch its PlayOJO brand on its own proprietary software to players in the Garden State where it plans to disrupt the market with its fully transparent, fair approach. This deal comes after its success in the main European markets where it is among the top players in its category in many regulated jurisdictions.
SkillOnNet will establish a strong local HQ operation in the US with marketing, product development and technology teams also focusing on securing additional market access partnerships and iGaming and media deals across the country.
Entry into New Jersey forms part of wider growth plan to enter regulated US markets with an online casino brand that attracts casual gamers via an innovative gaming platform and heavy investment in mass media marketing. The company has identified the US as having particular strategic importance and will launch in additional states.
Maor Nutkevitch, Head of Corporate Development at SkillOnNet said: “This is a milestone
“PlayOJO offers an unrivalled gaming experience with a huge game portfolio and focus on safe and fair gambling.”
“We are confident that launching this casino focused challenger brand at this stage of the market evolution, will allow us to build a meaningful market share within few years of operation.’”