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Michael Pedersen Confirmed as Chief Commercial Officer at Livespins

Innovative social gaming platform appoint former Flutter and NetEnt employee to add significant commercial leadership experience to key role

The up-and-coming provider of socially-charged casino games, Livespins, has announced that it will be significantly bolstering its ranks with the appointment of Michael Pedersen, who will take the reins as the brand’s Chief Commercial Officer this month.

Michael arrives at Livespins with over 14 years’ experience in the online gambling industry, having previously enjoyed successful spells at Flutter and NetEnt, where his commercial leadership skills were a major driving factor in the ongoing growth and development of both brands on a global stage.

With an MBA from the University of Leicester and executive programs at Stanford under his belt, Michael will now turn his attention to managing all aspects of Livespins’ commercial strategy, including sales, account management and marketing.

Pedersen will also be a key figurehead for the brand at conferences, media events and forums as it looks to expand its operations going into 2022.

Having launched at the iGamingNext: Valletta conference earlier this year, Livespins™ generated a huge buzz among game providers, casino operators and live streamers alike due to its unique blend of live gaming and social engagement.

The proprietary platform allows multiple players to view their favourite streamer and bet behind their play, effectively creating a group bet and a shared betting experience on the same spin. Each player is free to choose the bet amount and number of spins they prefer.

Adding a further degree of user engagement is the ability to chat with the group and add reactions as the streamer spin the reels and the anticipation builds.

Michael Pedersen, Chief Commercial Officer at Livespins said: “Livespins is undoubtedly one of the most exciting and innovative brands in the online gambling industry and I’m delighted to be given the opportunity to add my commercial leadership experience to what is already a highly-skilled team.”

“I’ve been an early believer in creating social casino experiences and the Livespins™ product has really cracked the code and is creating a completely new category in the casino space.”

“The simplicity of the bet-behind mechanic mixed with the unparralled engagement only live streaming can offer will drive significant value for all stakeholders and we look forward to establishing partnerships with the most innovative operators and game providers of our industry in the near future.”

Robin Reed, Co-founder at Livespins said: LiveSpins was founded with a vision to socially charge the iGaming space. As we are moving to web 3.0 –  we need the industry to follow suit if we are to stay relevant and increase the appeal of our product.”

“Since delivering his master thesis on Social Media a decade ago, Michael has worked both on the supplier and operator side and has both the passion, experience and network needed to make LiveSpins valuable to users, game studios, streamers and operators alike. We are extremely pleased to see Michael join us”

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Simon Wright

Simon has been working within the iGaming Industry for some 20 years now. Whereby he has built up a wealth of knowledge in this area during this time. As well as being a main contributor for Casino Gazette, Simon also writes and reports for

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