MaximBet, the emerging online sports betting lifestyle brand, today announced plans to partner with the White Mountain Apache Tribe in the recently legalised Arizona sports betting market.
This marks the fifth state where MaximBet, an affiliate of Maxim, the premiere men’s lifestyle brand, operates or plans to launch.
Daniel Graetzer the Chief Executive Officer of Maximbet said: “We are thrilled to partner with the White Mountain Apache Tribe to bring MaximBet and the renowned Maxim lifestyle experience to Arizona.”
“With some of the best sporting teams in the country and a highly engaged sports community, we are confident Arizona will be drawn to our consumer-friendly app, world-class customer service, and the incredible live events we are planning for the State.”
In Arizona, the White Mountain Apache Tribe and MaximBet have jointly applied to the Arizona Department of Gaming to secure licensure.
If the tribe’s license application is successful, MaximBet will launch quickly in Arizona. MaximBet is also launching in Colorado in September, followed by Iowa, Indiana and New Jersey, subject to regulatory approvals.
Brent Kurth the General Manager of Hon-Dah Resort Casino adding to Graetzer’s comments, said: “The White Mountain Apache Tribe is excited to be partnered with Carousel Group, MaximBet, and their world-class leadership to launch an exciting and unique sports betting product for Arizonans.”
“This partnership will unlock a very important new revenue stream and is critical to the economic future of the tribe and its 17,000 members.”
Inspired by Maxim’s highly-regarded and ultra-sophisticated brand identity, MaximBet will offer a sports betting experience that will delight both novice and experienced players alike with promotions and odds boosts for fans betting in Arizona.
At the same time, the brand will differentiate by offering real-life exclusive perks that can be enjoyed only by members of MaximBet.