GrooveGaming is getting into the groove once again this year with the news that the dynamic plug-and-play specialist has signed a content agreement with Vivo Gaming to integrate a broad portfolio of live dealer titles onto its bustling platform.
GrooveGaming occupies a particular space in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help operators increase player value, generate new revenue opportunities and improve brand integrity.
This latest content partnership means GrooveGaming’s clients will gain access to Vivo Gaming’s market-leading interactive live dealer games. These games include live roulette, baccarat, blackjack and live dedicated tables delivered from four studios across the globe on an all-new HTML5 technology platform.
Live dealer games are one of the ways in which the online gaming industry is responding to the social aspects of gaming, which are at the heart of the expansion in multiplayer games. GrooveGaming recognise that players enjoy being able to see the dealer and with this Vivo Gaming deal the company is plugging into a demand-space which is likely to grow across a range of devices.
GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. With live dealer, operators are able to stream footage of game play in real time straight from the table, while players make decisions on the game as it takes place.
Because live dealer games like baccarat and blackjack are so popular, online casinos have now begun to focus their efforts on offering such games via mobile devices, a speciality of Vivo Gaming.
Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.
Leo Tinoco, VP for Vivo Gaming said: “Through this partnership with GrooveGaming we will extend our footprint and reach deeper into a number of markets with the latest generation Live Dealer content. We are sure that the market will welcome this coming together of two major businesses and that it will offer significant increased value to players and operators alike.”
Yahale Meltzer, COO at Groove Gaming said: “We selected Vivo Gaming’s Live Casino offering because it is by far one of the absolute best and will add to what is already one of the strongest offerings in the global igaming market. Live games will support our growth and add to GrooveGaming’s already rich diversity and our team look forward to working closely with the team at Vivo with live dealer games set to be the next stage in growth for the iGaming sector.”