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GrooveGaming extends ALEA relationship with CasinoSecret content deal

GrooveGaming has deepened their involvement with ALEA by signing up CasinoSecret, sister casino to international brands SlotsMillion and AleaPlay, which currently serves a number of international markets including Germany, Japan, Austria and Iceland. With over 2500 games on their way to CasinoSecret’s portfolio the brand is gaining a significant boost in this new tie-up with GrooveGaming.

CasinoSecret has made significant inroads into the market since launching late last year and this rapid growth is underpinned by a stable of brand performers that have become the darlings of the global casino business. With unique features such as Welcome Cashback, Instant Cashback, no wagering requirements and top games from the leading providers, CasinoSecret has quickly carved a niche as a solid franchise.

CasinoSecret is driven by unique and very appealing features. The Welcome Cashback is an insurance on a player’s first deposit. The Welcome Cashback is available to all new CasinoSecret customers and will be automatically activated on their first deposit. The second deposit will activate the Instant Cashback that lets players receive an automated and partial refund on every losing spin.

CasinoSecret offers a wide range of tournaments popular with players incorporating multiple winning mechanics; instant score calculation, real-time leaderboard ranking, and automated prize allocation. CasinoSecret features some of the best game providers in the industry, such as Extra Chilli by Big Time Gaming, Playn’GO and now GrooveGaming.

Parent ALEA was voted Innovator of the Year last year, and in February this year SlotMillion was honoured as Best Slots Operator at the IGA Awards celebrated in the city of London. This marked two consecutive wins for SlotsMillion. AleaPlay the game aggregator offering provides over 3000 games to the market in a single integration. In addition to an extended list of games, AleaPlay offers a range of services to casinos and a user-friendly back office.

GrooveGaming is attracting a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. GrooveGaming has now followed up on this by confirming new partnerships with other portfolio providers, as well as distribution deals for third-party games.

Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos. co-founder Alexandre Tomic said, “GrooveGaming is a popular choice with our players across many countries. As a multi-award winning creator of innovative gaming experiences ALEA know what GrooveGaming’s platform is packed with which is why we decided to deepen our relationship further. We really want to provide the best possible experience for our players, so we’re very much focused on innovation and expansion with solid companies like GrooveGaming.”

Yahale Meltzer, Chief Operating Officer at GrooveGaming said: “I’m delighted to be partnering with CasinoSecret, one of the hot new brands in Europe. We now have an extremely strong partner in ALEA who will benefit from our high-quality slots and live content for CasinoSecret. Given the increased scale of both businesses now operating in many jurisdictions, it made sense for us to update our partnership into something more wide-ranging.”


Offering an extensive game library of over 1500 HTML5 slots, table games and video pokers, Groove Gaming is headquartered in Israel and holds licenses issued by the UKGC and the MGA. Groove Gaming was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove Gaming’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove Gaming powers market access with industry heavyweights.

ALEA was founded back in 2012 with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casino to the next level. SlotsMillion is their flagship B2C brand while LadyLucks is a leading UK mobile casino. AleaPlay the game aggregator offering provides over 3000 games to the market in only one integration. AleaPlay offers a range of services to casinos and a user-friendly back office.

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Simon Wright

Simon has been working within the iGaming Industry for some 20 years now. Whereby he has built up a wealth of knowledge in this area during this time. As well as being a main contributor for Casino Gazette, Simon also writes and reports for

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