32Red Boosts Live Casino Offering

Gibraltar based and UKGC licensed multiple award winning online casino 32Red have boosted their live casino game offering, after having extended their casino game content deal with the Malta casino game studio Pragmatic Play.

32Red which has been in operation for nearly 20 years, having been established back in 2002 by former Ladbrokes executive Ed Ware, was sold to the Swedish Kindred Group for £175m in the summer of 2017.

During the four years under Kindred’s stewardship, the online casino has gone from just providing to their customers and players, casino games from the Isle of Man based Microgaming, to now working with numerous casino software companies.

The extension of their agreement with Pragmatic Play which was announced last week, will now enable them to offer their player base the developer’s full portfolio of live casino games. These include games such as Mega Wheel and One Blackjack.

Adam Newnham who is 32Red’s current Commercial Operations Manager, said of the extension of their agreement with Pragmatic Play: “We know what we’re getting with Pragmatic Play having already forged a successful partnership with them and we’re looking forward to a seamless rollout of the Live Casino content.”

“We’re committed to providing the very best experiences for our players and the likes of Mega Wheel and its accompanying products are going to allow us to continue to do just that.”

With Pragmatic Play’s Bhotesh Maheswari, who is their VP Commercial Strategy and Operations, adding: “The popularity of our range of Live Casino titles continues to grow and be recognised by important operators like 32Red.”

“Broadcast from our outstanding studio, we’re sure the quality of our output will be warmly welcomed by a new group of players.”

“They’ll be getting an unforgettable Live Dealer experience and we’re very pleased to be able to deliver it.”