The mobile casino LadyLucks operating under the website ladylucks.co.uk has been snapped up and acquired by Spanish affiliate marketing specialist Takkaro, which will see LadyLucks revert to becoming a casino portal site.
Launched back in 2011, LadyLucks was established as a dedicated mobile casino site by casino game developers IGT who ran the site until 2017, when LadyLucks was sold to Alea, the owners and operators of SlotsMillion casino.
Spanish company Takkaro have announced the acquisition of LadyLucks which now sees the site as a casino portal, with their Managing Director, Maxime Gross, explaining: “LadyLucks is already an established and trusted brand and we have been impressed by its reach. We identified its promise as a casino guide and this acquisition makes sense both for LadyLucks and Takkaro.”
“We believe that the combination of LadyLucks’ prominence and Takkaro’s expertise and knowledge of the online casino and affiliate sector will create a fantastic experience for players.”
“We care about our players and so LadyLucks will also include a section on responsible gaming where we offer tips that will help players maximise their overall gaming experience while helping them to avoid the dangers of developing a gambling addiction.”
It will be interesting to see how successful this change in direction for LadyLucks will be. A case of watch this space….