GVC who are behind some of the largest iGaming operators such as BWin and Ladbrokes Coral have teams up with casino game giant Playtech, to launch a new major live casino studio.
The new live casino studio which will go by the name Elevation is due to launch in stages over the next couple of months and its launch will be promoted by a large marketing campaign. Initially to feature five blackjack tables and a dedicated roulette wheel studio, Elevation is designed to be a true visual spectacle for players, bringing the Live Casino experience to life across GVC’s many major brands.
Shimon Akad, the Chief Operating Officer at Playtech, speaking about the launch of Elevation, said: “As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation.”
“We’ve significantly invested in our Live Casino technology and facilities in recent years, in addition to continually diversifying our content. So in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience.”
GVC Holding’s Chief Operating Officer, Shay Segev, also commented: “Live Casino is one of the major growth areas in the online gambling market, with players looking for a more immersive, entertainment-driven experience. Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results.”
“Playtech’s track record and experience in delivering innovative Live Casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience.”