Gaming Innovation Group who used to be known as online casino operator which numbered brands such as Rizk, prior to their sale to the Betsson Group, have increased their B2B operations, having announced a link up with Betgenius.
Betgenius have over the past 15 years been providing white label sportsbook solutions and the link up with GiG will further enhance both company’s product in this area.
Jack Davison, Chief Commercial Officer at Genius Sports Group, the parent company of Betgenius said of the deal: “The Betgenius-GiG partnership is highly complementary for a number of reasons.”
“Not only do our technologies and specialist services dovetail perfectly to create a complete sportsbook platform solution, our values as highly compliant businesses who operate in a responsible way are very much aligned. We’re excited to work together.”
While Richard Brown the Chief Executive Officer of Gaming Innovation Group, stated: “Betgenius is a market leader within sports data as well as having a first-class risk and trading management solution, and I am delighted that they have chosen GiG as their partner to create a sportsbook and platform solution.”
“Combined we will offer a highly competitive offering to the market, already proven by the signing of a Heads of Terms with a major operator. The partnership will also further improve operational efficiency within our Sports segment.”