GVC Holdings and MGM Resorts International have joined forces in the US State of New Jersey with the launch of BetMGM, an app devised by their vehicle Roar Digital. Providing Poker, Casino and a Sportsbook, BetMGM is a rebrand of PlayMGM which was first introduced by MGM Resorts International in 2017.
Incorporating a platform upgrade of PlayMGM, BetMGM is a joint venture between the US giant synonymous with land based casinos and GVC Holdings who own and operate some of the largest brands in iGaming, such as Ladbrokes Coral and Party Poker.
Speaking about the launch of BetMGM, Adam Greenblatt, the Chief Executive Officer of Roar Digital, commented: “We’re thrilled to give our customers bigger and bolder opportunities to enjoy the games and unique experiences that BetMGM will provide as the professional and collegiate football seasons get underway.”
“We believe our product takes in-game entertainment to the next level.”
While Scott Butera, MGM’s president of Interactive Gaming, said: “We expect this significant upgrade to our mobile experience to complement MGM’s proven retail presence and allow us to immediately compete in New Jersey and additional states where mobile gaming is approved.”
The release of BetMGM in New Jersey, continues the growing presence of iGaming and sports betting options for residents in the state.