Corporations have been presented with a unique opportunity to change and/or bolster their public image amidst the coronavirus pandemic.
Many companies are taking this opportunity to give back to their local communities in a genuine and relevant way. Whilst others are using the downtime to open up lines of communication with their customers and stakeholders in ways they have never before.
The next AGB Webinar will be about how companies are managing their public image during times of crisis, using COVID-19 as a live example. In this “Ask-Me-Anything” (AMA) webinar, featuring Charles Font, Senior Associate of Montieth & Company, you will learn some of the do’s and don’ts of reputation management.
We’ll also touch on developing a CSR program, and what implications these decisions will have in the short, medium, and long term on brand reputation/image, government and public relations, financial health, and of course, those in the community affected.
We also take a deep dive into various cases in which a PR programs that have failed to achieve its desired results and explain how this came about so that you can avoid the same mistakes.
The Webinar is scheduled for 3:00pm Macau local time on 25 June, 2020. It is free to attend. Registrations are now officially open. Register here to ensure access to the webinar and its recording.