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RubyPlay added to Groove Gaming’s Content Aggregation Platform

Up and coming casino game developer is added to popular casino aggregation platform

Aggregator GrooveGaming, fast-becoming a global reference point in aggregation and dedicated operator services, has announced a new partnership with RubyPlay that further expands the available content on the technology platform.

GrooveGaming has made it easy for the industry to connect to their game aggregation platform and this plug-and-play format combined with best-in-class technology has helped set the aggregator apart.

Recently the platform’s robust technology was acknowledged when GrooveGaming was selected by IndustryEra as one of the ’10 Best Innovative Technology Solution Providers of 2020′, showing that the aggregator’s technology is a ‘best-of-breed’ and eliciting the comment that: “Readers of Industry ERA Magazine have come across many technology-based businesses, but nothing like iGaming industry aggregator GrooveGaming.”

GrooveGaming is helping to drive revenue growth for partners and is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, BetConstruct, Alea and Quickfire, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has frequently hit the headlines over the past couple of years, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and high-quality customer service, together with unrivalled technology tools.

This latest signing with RubyPlay highlights the attractiveness of GrooveGaming’s portfolio with operators and players alike.

RubyPlay is one of the industry’s most-respected online gaming providers with over 20 years of experience creating immersive, entertaining and rewarding HTML5 slots games, including Dragon Prophecy, Hot and Heavy, Book of Riches, Bamboo Fortune, Wild Thirst, Piggy’s Gold, Sheerluck Rio Pleasures, Loco Habanero and Medusa Money, amongst others.

Latest release Shake Shake Money Tree is their new high-variance slot, an action-packed 5-reel slot played with 50 paylines, featuring stacked wilds and a thrilling Rush Fever bonus round with the possibility to win 500 times the original stake.

Ittai Zur, COO at RubyPlay said: “All the RubyPlay team are very excited about our partnership with GrooveGaming as their distribution network helps us expand to a significant base of new operators. Players around the world will now be able to enjoy our entire stockpile of content.”

Yahale Meltzer, COO at GrooveGaming said: “We’re pleased to deepen our portfolio with RubyPlay, who have a great track-record of manufacturing high-quality games which are replete with eye-catching artwork and a raft of free games, wild symbols, expanding symbols, reel nudges, and animations that pack punch. This adds yet another layer to our offering and takes us another step closer to being the world’s go-to aggregator.”

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Simon Wright

Simon has been working within the iGaming Industry for some 20 years now. Whereby he has built up a wealth of knowledge in this area during this time. As well as being a main contributor for Casino Gazette, Simon also writes and reports for

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