PlayOJO, the hugely popular online casino brand on a SkillOnNet licence, has taken the unilateral decision to stop running TV adverts in Sweden between the hours of 4pm and 9pm in a bid to reduce potential exposure to underage players.
The decision to cease advertising during these hours comes as the debate about gambling advertising in Sweden continues to heat up, with this self-imposed move further establishing PlayOJO as the only truly fair online casino that prioritises responsible gambling and protecting players.
PlayOJO launched in the re-regulated Swedish market at the start of the year on SkillOnNet’s licence and has since become one of the largest TV advertisers in the country. Costas Alexandrou, CEO of SkillOnNet, says that other operators should follow suit in order to better protect underage players.
“As a responsible, licensed platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure to underage players. The PlayOJO team is now working with TV broadcasters to withdraw the ads.
“PlayOJO have been pioneers of fair online casino play – we were the first to have no wagering requirements whatsoever – and this further strengthens our position.
“If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules and do everything they can to limit potential exposure to those under 18 years of age.”