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Live 5 Gaming Strikes Deal with ReelPlay to use its Infinity Reels™

Multi-channel game developer strikes licensing agreement with ReelPlay to use its Infinity Reels™ mechanic in a series of new game launches

Live 5, the exciting multi-channel slot developer, has put pen to paper on a deal with ReelPlay to license the provider’s thrilling Infinity Reels™ mechanic.

Under the agreement, Live 5 will combine Infinity Reels™ with its own unique approach to game development to launch a series of thrilling slots.

Infinity Reels™ sees each spin start with a traditional reel matrix but with every winning combination an additional reel is added along with an increasing multiplier.

If this adds to a winning combination or creates a new one, another reel is added. This continues until winning combinations cease and the reel matrix returns to its original state

The partnership marks Live 5’s arrival as a top tier game developer and forms part of its strategy to create games that appeal to all player types in regulated markets around the world.

Lloyd Butler, CEO of Live 5, said: “Infinity Reels™ is a sensational game mechanic and we are beyond excited to be able to build the feature into a special series of slots.”

“Infinity Reels builds unrivalled anticipation with every spin while delivering tremendous big win potential for those who can land consecutive wins.”

“This, combined with our unique approach to slot development and focus on delivering the highest possible production value, will lead to slot titles that will become firm player favourites.”

David Johnson, CCO of Reel Play, said: “Live 5’s passion for slot development is evident and we’re excited to see how they use Infinity Reels™ in their games.

“Infinity Reels™ is fast growing a following as a mechanic in it’s own right. We welcome Live 5 to a growing stable of quality partners who we expect to further enhance the possibilities of game design and introduce the concept to an even wider global audience.”

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Simon Wright

Simon has been working within the iGaming Industry for some 20 years now. Whereby he has built up a wealth of knowledge in this area during this time. As well as being a main contributor for Casino Gazette, Simon also writes and reports for

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