The former Liverpool, Bolton Wanderers and Republic of Ireland footballer Jason McAteer has been signed up by the online casino and sportsbook operator LV BET to be their brand ambassador for the UK and Ireland.
McAteer who started his professional football career with Bolton, before moving to Liverpool in a high profile transfer in 1995, going on to make 100 league appearances for the 6 times European Champions, is now one of the faces of LV BET.
As part of his new role with the established online gambling operator, McAteer will be providing expert insight and match previews exclusively via LV BET’s channels, beginning with the upcoming UEFA Euro 2020 and then throughout the 2021-22 season.
McAteer will also share experiences from his more than 400 career appearances at the likes of Liverpool, Bolton Wanderers and Sunderland with LV BET through a series of interviews that will be seen on the bookmaker’s blog and on social media.
Milestones include his memorable goal against the Netherlands that secured Ireland’s place at the 2002 World Cup as well as appearing for Liverpool in the 1996 FA Cup Final alongside the likes of Robbie Fowler, Steve McManaman and John Barnes during a four-year spell with the team he supported as a boy.
Commenting on his new role, McAteer said: “This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating.”
“It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season.”
Marcin Jablonski, COO of LV BET explained: “Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years.”
“Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international.”
“Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership. Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness.”