With so many football clubs deciding to jettison sponsorship links with betting companies, Championship side Cardiff City have gone against the grain and unveiled over the past few days 888 Sport as their official betting partner.
888 Sport which is part of 888holdings, who own the well known 888 online casino brand, have entered into an initial one year deal with Cardiff City.
The deal is the first such training wear sponsorship that Cardiff City have agreed to and will see 888 Sport’s branding feature on the Cardiff City’s first team training kit for the 2020/21 season.
Speaking about the new sponsorship which is likely to draw criticism from some quarters, Cardiff City’s Chief Executive Officer said: “Once again, I’m thrilled that we have entered into a partnership with a world-recognised brand like 888 Sport.”
“We’re very happy to have them with us for the season ahead and I look forward to seeing the opportunities they will help create for City fans.”
While Guy Cohen, 888Holding’s SVP Head of B2C at 888 said: “We’re delighted to announce this new partnership with Cardiff City Football Club and look forward to getting behind the club’s push to bring Premier League football back to the Welsh capital.”
Cardiff fans let us know how you feel about this news, is this good for the club? Comment below: