ICE Totally Gaming
Next Scheduled: 4th – 6th Feb 2020
Previously known as the International Casino Exhibition, ICE Totally Gaming is an annual B2B event held at the Excel Centre in London, run and organised by Clarion Events.
Running over three consecutive days, ICE Totally Gaming has grown from being primarily an event for land based casinos and the operators that work in this field, to becoming one of the must go to events for iGaming.
Everyone who is anyone in gaming, whether land based or online attends ICE Totally Gaming. It is as such regarded as the main trade show in the industry and continue to grow year on year.
As mentioned, iGaming operators and game developers are well represented, with the likes of Microgaming, Novomatic and Playtech seemingly striving to outdo each other on their respective stand displays each year.
During the early days of the iGaming industry, representatives from the online environment used to take up only a fraction of the floor space on offer at Earls Court, the venue it used to be held at. Fast forward to 2019 and iGaming accounts for approximately 50% of the floor space utilised at the much bigger Excel, where the show has been held for the past few years.
It’s popularity with attendees is such that the London Affiliate Conference now ‘piggy backs’ off the back of ICE Totally Gaming. In 2020 LAC will start on 5th February commencing the day before ICE Totally Gaming closes it’s doors.