The Australian casino software studio Big Time Gaming who are synonymous with fans of online slots thanks to their Megaways game mechanic and games to include Bonanza Megaways, have appointed Future Anthem to enable deep player behavioural understanding on its hugely popular portfolio of game titles.
Future Anthem are widely regarded as the market leader in game data science and initially available on the Relax Gaming platform, BTG will access Anthemetrics. Anthemetrics being Future Anthem’s Game Data Science platform.
Anthemetrics provides player behavioural modelling and interactive visualisation on games, predicting performance and identifying optimisation opportunities that will benefit Relax Gaming’s operator partners and their players.
With spin-level data at its core, Anthemetrics provides BTG with the capability to analyse and optimise the gaming experience on its games.
Commenting on the partnership with Future Anthem, Nik Robinson, CEO, Big Time Gaming said: “Leveraging the data provided by Future Anthem and applying that to our games, could be a huge milestone for BTG, providing us with an opportunity to continue optimising our innovative slots.”
“This is the first step in an important partnership that offers multiple growth opportunities that will benefit our customers and their players.”
Leigh Nissim, the CEO and Founder of Future Anthem said: “Big Time Gaming has always been a leader within our industry and its commitment to Game Data Science and player personalisation, protection and optimisation is exciting.”
“Whilst we are starting with player-level insight on an important BTG distribution partner like Relax Gaming, I’m confident that there will be multiple opportunities for us to work together across the entire BTG portfolio in the future.”